the product i am going to be designing is a shoe. the name of the shoe will be called summershoes. i will design a variety of high summer sandals and heels.

the purpose of ASA is the UK's independent regulator of advertising across all media, including, marketing on websites. they work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
The Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).

BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.

CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
From March 1st marketing communications on websites will be regulated by the ASA. the ASA handle their complaints by resolving within an average of 13 days.