CAP codes used by the ASA

I think my advert fits within this code, as it is not offensive or harmful in any way. I think this because my advert doesn't have any images that could disturb the public audience.

Evaluation questions No.5

i have gained the skills of giving the audience what they want, being able to present and make a product well, and recording the feedback off the audience to make improvements on what is needed.

Evaluation questions No.4

two challenges i have overcome are ;

1. using photoshop to create my design and turn it into an actual product.

2. research what my target audience want and make the product suitable for them.

evaluation questions No.3

i feel that my product is suitable for a target audience ranging from about 13 - 25 years old. it would be popular for them to use because its within there time. the product is designed for teenagers and young women.

evaluation questions No.2

technology has helped hugely to create my product, being able to use photoshop, is the main thing that has helped create my product into a real design, without it i would not have managed to make it as good.

Evaluation questions No.1

How does your finished product compare to your design?

My finished product has been completed exactly the way i compared it to my design, they are very similar and have the same techniques used in them.

Evaluation questions No.5

Describe the technical skills you have gained?

i have gained many technical skills, being able to use photoshop is the main one as i do not find it as complicated as i did before, also using Excel spread sheet i used to find difficult which i do not any more. i have also learned how to label fully and accurate design images on what is included in the picture.

Evaluation questions No.4

Describe two challenges you have overcome?


1. i have overcome being able to use photoshop to make my shoe advert, i find it a lot easier now because i know what tools to use.

2. i have overcome being able to use excel spreadsheet to analyse my feedback into a table,

Constructed page on photoshop.

3 possible fonts

Engraves Mt- this font is suitable for the title of a fashion magazine because it is big and bold and would be very noticeable.

Snell Roundhand – This font type is different so it would stand out, but it could be difficult to read for some members of the audience.

Copperplate – this is a simple and easy to read font. It is bold and bright which will make the magazine stand out against other magazines.

5 possible titles

5 Possible Titles

Hotter - this would be a good name because its hotter than any other magazine.

BAM - this would be good because its bold and short so its catchy

La Mode - French word meaning fashion. it is an appropriate name for the type of magazine im using.

Obession - the audience that buy this magazine would love fashion so this word would be suitable

Glamourazzi - this tittle has two meanings; glamour and paprazzi.. all fashion magazines have both these in them

target audience

This lady is called Jessica.
She’s between the ages of twenty and thirty; she shops in Riverisland, Topshop, and Newlook. She reads gossip and fashion magazines, spends about £6 a week and would like the type of magazine im advertising. She likes watching girly films or documentaries on fashion; her favourite film is Legally Blonde. She likes R n B music and artists such as Usher, Neyo, Rihana and Justin Bieber. She lives in Essex.

Permission for photos in print product.

model releses are essential around the world, especially when a photograph of a recognizable person of any age is used in advertising. even if the face is not visible but the person is capable of being identified then a model release is required. no matter how old a model is at any time of them being hired to model a contract will be needed. a model release form is normally used which states the amount of money being paid to the model, the job being done, the age of the client and the other terms and conditions. This contract essential if you would like to become a model and the jobs cannot be done without one.

TV Listings design

3 Gossip Coverers Labelled

Digital Printing

Digital Printing

tv listings price ranges

Radio Times is the most expensive magazine its £1.10 and is the third best selling magazine.
TV Quick is the middle ranged magazine priced at £0.80 and is the second best selling magazine.
TV Choice is the least expensive magazine but the most popular bought one priced at £0.40

evaluation questions, no.3

i feel my product is very suitable for my target audience. it is stylish and fits the needs of what teenage to young adults like to buy nowadays as ive researched what sort of things are on the market recently by online and going into shops. so my product fits into these. the shoes ive designed are young, summery, and stylish! exactly what most teenagers to young women want.

evaluation questions, no.2

technology has helped me a lot in making my design. using photoshop to make my shoe advert is really useful because you are able to use so many different techniques to make a good advert.

Evaluation questions, no.1

my finished product compares with my design well. There both designed for the type of market i was aiming for and both designs are liked by the target audiance.

Three Shoe Ads

my target is market is -This is Ruby Jones she is sixteen years old and lives in Goffs oak. She wears designer tops and skinny jeans with high summer heels. She enjoys partying and socialising with new people. She shops in Gucci and Prada and other designer shops. she watches gossips and soaps such as only way is essex, eastenders, americas next top model and gossip girl. she eats healthy. listens to R N B music or pop but always listening to Capital radio.

i think my shoes would appeal to this girl because she's an out going stylish friendly happy summery girl. likes to impress the boys and is a typical example of the sort of market we are aiming for.

2 Adverts So Far

Advert Block design

Brand and Product Names

5 Different Fonts

in order to create an advertising proposal i need to gather information about the company that makes the product where it wants to advertise what it wants the advertising to achieve and how much it has to spend.

the advertising budget for my campaign to advertise my Summer-Sun sandals and Heels are £100,000.

i want my advert to introduce new trainers called Summer-Sun to the footwear market.

the advertising i want for my advert is a print advert because it would suit my campaign and more people will be able to see it.

in my print advert i want there to be a few different designs of heels and sandals the company are producing, it will also have a summery theme so bright colours and and will be eye catching so it will become popular and everyone want to buy the latest shoes out on sale.

my target is market is -This is Ruby Jones she is sixteen years old and lives in Goffs oak. She wears designer tops and skinny jeans with high summer heels. She enjoys partying and socialising with new people. She shops in Gucci and Prada and other designer shops.

the product i am going to be designing is a shoe. the name of the shoe will be called summershoes. i will design a variety of high summer sandals and heels.

the purpose of ASA is the UK's independent regulator of advertising across all media, including, marketing on websites. they work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
The Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).

BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.

CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
From March 1st marketing communications on websites will be regulated by the ASA. the ASA handle their complaints by resolving within an average of 13 days.