my target is market is -This is Ruby Jones she is sixteen years old and lives in Goffs oak. She wears designer tops and skinny jeans with high summer heels. She enjoys partying and socialising with new people. She shops in Gucci and Prada and other designer shops. she watches gossips and soaps such as only way is essex, eastenders, americas next top model and gossip girl. she eats healthy. listens to R N B music or pop but always listening to Capital radio.

i think my shoes would appeal to this girl because she's an out going stylish friendly happy summery girl. likes to impress the boys and is a typical example of the sort of market we are aiming for.